Customer loyalty towards the usage of public transportation among non-residential students in Lembah Bujang / Nur Athirah Mohd Rosli and Nurul Aimie Kamarudzaman

• Main Authors: Mohd Rosli, Nur Athirah, Kamarudzaman, Nurul Aimie
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/55548/1/55548.pdf; https://ir.uitm.edu.my/id/eprint/55548/
• Institution: Universiti Teknologi Mara

Public transportation refers to the transport that is provided to the public whereby it includes the services that using shared vehicles in providing mobility to the public. The study to examine the relationship between comfort, reliability, facility and safety with the customer loyalty towards the...