ENT 530 (Social Media Portfolio) : Mouthgasm Crunchy - Parit Buntar / Aizat Zakwan Zuber

• Main Author: Zuber, Aizat Zakwan
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/55562/1/55562.pdf; https://ir.uitm.edu.my/id/eprint/55562/
• Institution: Universiti Teknologi Mara

Entrepreneurship focuses on teaching students practical skills that will help them live extraordinary lives in a fast-changing world. I was able to gain new knowledge about entrepreneurship in the real-world aspect by the end of this subject. The SWOT analysis has assisted me in evaluating the business performance of Mouthgasm Crunchy - Parit Buntar, and I've been able to identify certain SWOT aspects of the business that can be changed over time. SWOT analysis, which includes Strengths, Weaknesses, Opportunities, and Threats, is critical in helping a company improve its business efficiency because it examines and highlights the company's advantages and disadvantages in comparison to other companies. The company's business strategy can be evaluated using a SWOT analysis and a variety of strategies. Parit Buntar's business, Mouthgasm Crunchy, sells a popular chocolate snack known as a Choco Jar. My company is based in Parit Buntar, Perak. Online sellers who sell the same food product are my main competitors. The company outperforms the competition by offering products at a lower price point while maintaining a high level of quality. In addition, this is Malaysia's first crunchy with a chocolate mocha flavour. My company uses Facebook to promote its products. My company's vision is to become a successful Mouthgasm Crunchy drop shipper. I want to start my own brand so that I can expand internationally. My goal is to offer a wide range of premium, high-quality, tasty food products at reasonable prices. I want to provide a variety of wholesome, reasonably priced, and ethnically diverse food products. This subject's analysis allows students who want to start their own business to plan ahead of time by thinking about the product development cycle and coming up with their own unique business ideas.