Strategic service enhancement towards customer satisfaction in Maybank Simpang Kuala / Rafiza Mohd. Radzi ... [et al.]

• Main Authors: Mohd. Radzi, Rafiza, Ahmad, Aini Yusaimi, Mohd. Beon, Maimunah
• Format: Student Project
• Language: English
• Published: 2015
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/55739/1/55739.pdf; https://ir.uitm.edu.my/id/eprint/55739/
• Institution: Universiti Teknologi Mara

Commercial banking is one of the major players in the business world. Customer satisfaction is a priority in order to retain customers, to have good words of mouth and to have more customers. Our study was on Maybank Simpang Kuala, Alor Star, Kedah. To reach their corporate goal and annual target, t...