Factors that influence Gen Y loyalty towards mobile internet service provider (MISP) in parliament Sungai Petani, Kedah / Muhd Syafiq Rusnan

• Main Author: Rusnan, Muhd Syafiq
• Format: Student Project
• Language: English
• Published: 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/55880/1/55880.pdf; https://ir.uitm.edu.my/id/eprint/55880/
• Institution: Universiti Teknologi Mara

Gen Y, which also known as Millennials Generation, Net Generation, digital natives and Connected Generation, are individuals which their aged ranging from 18 to 34 years (Bruwer, Saliba, & Miller, 2011; Nielsen, 2012; Nusair, Bilgihan, & Okumus., 2013). Gen Y have grown up with heavy exposur...