Xiaomi Corporation / Nur Bazilah Husain

• Main Author: Husain, Nur Bazilah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Business; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/55958/1/55958.pdf; https://ir.uitm.edu.my/id/eprint/55958/
• Institution: Universiti Teknologi Mara

This case study is about Xiaomi Corporation. Xiaomi is an internet company with smartphones and smart hardware linked by an Internet of Things (IoT) platform at its main. The company persistently builds incredible products with honest prices to let one and all in the world enjoy a superior life time through advanced technology. The first part of this case study has been concentrating on accumulating the company information for instance the background of company, the problem statement, and the purpose of the study. Through the analysis, there are approximately problems that could be acknowledged in the company. The second part of the case study focuses on its’ background, leadership team, products and services, technology, business, marketing, and operational strategy. For the third part, we only use SWOT, which is the short form for strength, weaknesses, opportunities, and threats. By doing this analysis, I able to figure out a better technology solution that can be implemented in the company to cope the current issues that opposed by the company. The fourth part is for me to find the findings and discussion for this report of case study about Xiaomi Corporation. The last one is for the recommendation and improvement section.