Onigiri Nasi Lemak / Muhammad Najmi Mohd Wisham ... [et al.]

• Main Authors: Mohd Wisham, Muhammad Najmi, Mohamad Izan, Muhammad Haziq Auji, Azman, Nur Atira, Mohd Nasir, Nur Nisa Awatif, Bakhtiar, Nurul Aliya, Che Abdullah, Tihani Syaza
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Cooking; Cooking, Malay
• Online Access: https://ir.uitm.edu.my/id/eprint/56373/1/56373.pdf; https://ir.uitm.edu.my/id/eprint/56373/
• Institution: Universiti Teknologi Mara

Onigiri Nasi Lemak gives an introduction of a new way or presentation of an ordinary onigiri sushi into more interesting convenient food in the society. This onigiri will gives us a taste that will surely different and interesting among others onigiri products. Onigiri Nasi Lemak that comes with various choices is our main selling point. It is suitable for working people, students, children and etc. We choose Shah Alam as our main location because the area is quite packed with people and there are many residential and working buildings. There is a lot of convenience stores in Shah Alam which make it easier for our products to be noticeable by many people. During the process of making our onigiri, different ingredients are used to ensure the development of the consistency of the onigiri quality. This onigiri is made by using the best quality ingredients like seaweed, rice that been cooked with coconut milk and pandan leaf, and sambal chili with anchovies. The customers will buy the product because it may seem unique and interesting for the customers since it is new in their eyes and taste buds. Onigiri Nasi Lemak will be a unique product that will satisfy customer’s needs and wants. The key trends in the growth of this industry include the rising of customers’ demand for easy and ready to go food that easy to be found in convenience store like 7 Eleven and petrol pump station. It will eventually increase the demand for this Onigiri Nasi Lemak. Our company offers an affordable price to our beloved customers so that all of them can afford to buy it. Our target customers who come from low incomes like students will surely choose our product over other brands. People who love Japanese and Korean food will surely purchase our product because we have our own unique and tasty food according to demand and trends. As customers have any problem to look for onigiri in the market that can reach their expectations, we always ensure that our products to be high quality and reach customer’s expectations. In the nutshell, we have analysed the business using Business Model Canvas (BMC) by listing our customer segments, value propositions, channels, key partners, key activities, customer relationships, key resources, cost structure and revenue streams.