MyBurgerLab (Wee Kiat Teoh) / Nur Syazwanie Mazlan

• Main Author: Mazlan, Nur Syazwanie
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Success in business. Performance; Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/56459/1/56459.pdf; https://ir.uitm.edu.my/id/eprint/56459/
• Institution: Universiti Teknologi Mara

myBurgerLab Sdn Bhd is a company based in Malaysia, with its head office in Petaling Jaya. It operates in the Accommodation and Food Services industry. It was incorporated on July 10, 2014. There are a net sales revenue increase of 23.45% reported in myBurgerLab Sdn Bhd’s latest financial highlights for 2018. Its total assests grew by 11.25% over the same period. The net profit margin of myBurgerLab Sdn Bhd decreased by 5.56% in 2018. myBurgerLab is a chain of restaurants providing interesting menus, good food, friendly staff, great ambience, and vibes. The list of praise goes on for the burger chain in Malaysia that is turning heads. This popular restaurant chain is owned by two University of Nottingham Malaysia Campus alumni, Chin Ren and Teoh Wee Kiat. Their names may sound familiar as the duo recently won a prestigious Alumni Laureate Award in 2014 for the Alumnus of the Year category. I choose myBurgerLab restaurant to complete my case study assignments because I know everyone loves to eat and try new menus from any restaurant. I was also intrigued by the variety of menus served by myBurgerLab. However, customers will rate a restaurant by looking at the cleanliness of the kitchen, cooking utensils and dining table. So, it is not surprising that the cleanliness of the restaurant is a priority for restaurant owners and employees to ensure that the restaurant is always clean. This can be seen, when owners and employees of myBurgerLab restaurant always keep their restaurant clean to ensure the comfort of their customers. I have completed this assignment by searching important information from the internet. Due to covid-19 pandemic, so, I can’t interview the owner face to face. However, I am very impressed with the owner of myBurgerLab restaurant because he is still young but already owns a big and fancy restaurant