Analysis on the impact of marketing mixs toward Malaysian consumer’s satisfaction in purchasing organic pineapple: a case study at Merlimau Utara / Masedayu Othman and Nur Nabila Huda Aziz

• Main Authors: Othman, Masedayu, Aziz, Nur Nabila Huda
• Format: Book Section
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2018
• Subjects: Marketing; Consumer satisfaction; S Agriculture (General); Pineapple
• Online Access: https://ir.uitm.edu.my/id/eprint/56557/1/56557.pdf; https://ir.uitm.edu.my/id/eprint/56557/
• Institution: Universiti Teknologi Mara

Pineapple (Ananas comosus) is tropical fruit that known as a member of Bromeliaceae. Organic pineapple is consumed in Malaysia by using environmental friendly without use chemical pesticides and fertilizers. However, the market of organic pineapple still not get fully attention in agriculture indust...