Malaysian’s consumers’ preferences in purchasing pineapples: case study in Jasin, Melaka / Shaflk Bansan and Nabila Huda Aziz

• Main Authors: Bansan, Shaflk, Aziz, Nabila Huda
• Format: Book Section
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2018
• Subjects: Consumption. Demand (Economic theory); Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Pineapple
• Online Access: https://ir.uitm.edu.my/id/eprint/56604/1/56604.pdf; https://ir.uitm.edu.my/id/eprint/56604/
• Institution: Universiti Teknologi Mara

Pineapples or Ananas Comusus from the family Bromeliaciae was a plant in which tropical!}'origin from east Area of South America. Pineapple was started worldwide production by 15thcentury. Malaysia was well known as one of the world pineapple suppliers. Malaysia was the 18thtop production pinea...