Analysis on Malaysians’ consumers acceptance towards organic banana in Malaysia / Muhammad Naim Shaharudin and Nor Amalina Ismail

• Main Authors: Shaharudin, Muhammad Naim, Ismail, Nor Amalina
• Format: Book Section
• Language: English
• Published: Faculty of Plantation and Agrotechnology 2018
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Musaceae (Banana); S Agriculture (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/56631/1/56631.pdf; https://ir.uitm.edu.my/id/eprint/56631/
• Institution: Universiti Teknologi Mara

Organic banana is one of the nutritional foods and it is good for health. Eating organic banana may-add additional health benefits as compare to eating non-organic banana. Organic banana contain less synthetic fertilizer, artificial colouring, flavouring, sweeteners and preservations, some of it may...