De Flonérch / Aafrin Fatehah Mohd Fazali

• Main Author: Mohd Fazali, Aafrin Fatehah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Miscellaneous organic chemical industries
• Online Access: https://ir.uitm.edu.my/id/eprint/56901/1/56901.pdf; https://ir.uitm.edu.my/id/eprint/56901/
• Institution: Universiti Teknologi Mara

De Flonérch is a brand that provides a variety of lifestyle products suitable for the consumers from young to middle-aged. This type of business is very suitable to attract customers to try different products from others at an affordable price for everyone. The products provided are lifestyle items and can inspire and give some motivation to the consumers in their life. In addition, many advantages can be provided by owning a product of this brand. Moreover, the brand will also be constantly looking for new products and service ways to provide satisfaction to customers. Also, we will provide the best quality products and can give benefit to them. This product business requires a high-level marketing strategy by only promoting online and being able to attract more people by sharing information about this brand’s products. Also, we can share more on the page about the advantages of this product to be given to customers. By creating a Facebook page to promote our brand, we get more users because we promote the page to get more awareness in a way that has been learned that is using the copywriting in soft sell and hard sell to increase users' interest in this product.