Augmented reality design: the study of property development marketing tools / Norzaful Anuwar Ahmad Najamuddin

• Main Author: Ahmad Najamuddin, Norzaful Anuwar
• Format: Conference or Workshop Item
• Language: English
• Published: 2021
• Subjects: Marketing; Telemarketing. Internet marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/57003/1/57003.pdf; https://ir.uitm.edu.my/id/eprint/57003/; https://ispike2021.uitm.edu.my/
• Institution: Universiti Teknologi Mara

My research focuses on the yet unknown subject of growing reality (AR) usage in immobilization. Previously, printing ads are used to help businesses sell the goods or services they deliver to their clients. In the home market, the brochures have had a huge effect on the degree of buyer satisfaction in the housing offered. Some developer using a scale model is a required architectural design to reflect the design outcomes as a physical model by architects. Making a scale model requires components that cost some money and not practical nowdays. Augmented reality (AR), state-of-the-art technology for superimposing knowledge onto the physical world, has recently begun to influence our everyday lives. Applications from AR are becoming mature and flexible. Augmented Reality (AR) is an technology that integrates 3-dimensional simulated objects into real-time real-time settings. Creation of this technology based on User Centered Design at each stage of the design process, usability goals, user characteristics, environment, activities, and workflow of a product, service, or process are given considerable consideration. It aims to provide a clearer visual understanding of the structure of the house displayed in 3-dimensional form. In addition, it will raise the demand of buyers of houses sold and reduce the expense of producing miniature models. Its runs on the Android smartphone platform and uses the Vuforia SDK to view augmented objects in 3-dimensional format. Systemic protocols are used to clarify the process of the two studies aimed at developing a system that can be implemented, modified or adjusted to better fit the requirements of any particular research project in this area.