The best online shopping website using fuzzy TOPSIS approach / Nurul Suhada Aziz ...[et al.]

• Main Authors: Aziz, Nurul Suhada, Mohd Noor, Nurhaifa Izzaty Azira, Md Faisal, Nur Amira Shahida, Sharidi, Nur Syafiqa
• Format: Article
• Language: English
• Published: Unit Penerbitan UiTM Kelantan 2021
• Subjects: Business; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Mathematical statistics. Probabilities; Fuzzy decision making
• Online Access: https://ir.uitm.edu.my/id/eprint/57018/1/57018.pdf; https://ir.uitm.edu.my/id/eprint/57018/; https://jmcs.com.my/
• Institution: Universiti Teknologi Mara

One of the common problems faced by customers before shopping online is choosing the best shopping website to shop online. This is because there are many cases that the goods received do not reach their expectations. Therefore, it is important for the customers to choose the right shopping website t...