The effectiveness of public service announcements / Nor Afiqah Izzati Hassan, Siti Nur Farrah Faadiah Ab Ghani and Aini Faezah Ramlan

• Main Authors: Hassan, Nor Afiqah Izzati, Ab Ghani, Siti Nur Farrah Faadiah, Ramlan, Aini Faezah
• Format: Article
• Language: English
• Published: Faculty of Communication and Media Studies 2022
• Subjects: Public administration; Information services. Information centers
• Online Access: https://ir.uitm.edu.my/id/eprint/57087/1/57087.pdf; https://ir.uitm.edu.my/id/eprint/57087/; https://www.ejoms.com/index.html
• Institution: Universiti Teknologi Mara

Public Service Announcement (PSA) is the informative short films that made with the purpose to increase and give awareness to the society or creating behavioural changes. Media plays an important role in giving awareness to the public. Lots of Public service announcements (PSA) had been made in vari...