Case Study : Fashionvalet Sdn.Bhd / Nur Alya Tasneem Baharom

• Main Author: Baharom, Nur Alya Tasneem
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Costume. Dress. Fashion; Success in business. Performance
• Online Access: https://ir.uitm.edu.my/id/eprint/57394/1/57394.pdf; https://ir.uitm.edu.my/id/eprint/57394/
• Institution: Universiti Teknologi Mara

FashionValet Sdn.Bhd has been recognized by all Malaysian people and others countries. This is because of the multi-label online site stocking over 400 fashion designer and brands from South East Asia. Services and products that were offered by this store was shoes, makeup, bags, scarves, accessories and so on. From this case study, I have learned many things about how FashionValet Sdn.Bhd managed to be successful until now. Based from my research at the internet and personal interview from workers who works there, I gained more knowledge about their business like idea and process of starting up FashionValet, strength, difficulties, opportunity and hardship that they need to overcome to success. Besides that, I also know that FashonValet Sdn.Bhd is not just fashion e-commerce platform but also they have a few physical stores in Malaysia for example Pavillion and Bangsar Village II, Singapore and Brunei. Addition more, they also held fashion shows to introduce their new collections such as FashionValet Gaya koleksi Raya in 2017 and 2016. Addition more, the influence from the founder Vivy Yusof and her husband Fadzarudin Shah Anuar who helped many local designer to expand their product to public should be praise because of their efforts to encourage the local design collaborate with them. The hardships that both of them need to overcome when they started this business such as lack of capital and how they did not take any salary for a few months until the company was stable.