Pak Rang Koppi / Danial Izzat Ahmad ... [et al.]

• Main Authors: Ahmad, Danial Izzat, Mohamad Fauzi, Dhabit Ahmaduzzakwan, Kaharuddin, Nur Syafiqah, Abdul Samad, Nur Fatin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Business; Tea, coffee, cocoa, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/57780/1/57780.pdf; https://ir.uitm.edu.my/id/eprint/57780/
• Institution: Universiti Teknologi Mara

Pak Rang Koppi is running as food and beverage business located at Johor Bahru, Johor. We choose this location as Johor Bahru is a big city that tend to have more opportunities to grow our business. Furthermore, the Johor Bahru’s population today is higher and it is our chance to attract more customer. Pak Rang Koppi focuses on produce and selling coffee with various type of flavour. We choose high quality ingredients in producing our products to maintain the taste and quality of the coffee.The customer also able to customise their own flavour according to their preference. Our target customer is public because our product can be enjoyed by everyone regardless of their age. Pak Rang Koppi conduct a partnership business involving four people and we plan to start operate our business on 1st September 2021. We decided to sell our product online through social media and website since nowadays people tend to buy products online because it is very convenience. What make our products differ from the competitors is we serve premium coffee with affordable price. This company has a bright future because we sell beverages that are different from the others. We believe that this company will grow and able to expand the business as well as generate more profit. Our business has its own uniqueness that are capable to survive in the market and compete with other competitors. Our goal is to have our own coffee shop along with introducing more coffee-based products.