Kukubysyu / Nur Atiqahsyuhada Alminizam

• Main Author: Alminizam, Nur Atiqahsyuhada
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Hairdressing, barbering, beauty culture, cosmetology, etc. Including beauty shop practice
• Online Access: https://ir.uitm.edu.my/id/eprint/58514/1/58514.pdf; https://ir.uitm.edu.my/id/eprint/58514/
• Institution: Universiti Teknologi Mara

This early year of 2021, Kukubysyu company has established as a service industry principle in beauty and heath to make every people feel special through personalized service, professional care and affordable treatments – The special of our company to ensure community to have their own awareness in treating their hand & foot in a right way to prevent any future issues regarding related diseases. 1. Product Kukubysyu provides services (as applicable) the following: Serving the customer a services of manicure and pedicure which using Facebook as a platform to make a relationship with them. The development continues as Facebook have a wide range boosting the posting using their systems. 2. Market Our target market includes male and female who need help in treating their hand & foot to be in a better condition in terms of hygiene, cleanliness, and beauty. The addressable market should be gaining meaningful treatment. Our company should able to capture 70 percent sales from Facebook this year. 3. Competition Our competition is comprised of all shop that provided the same treatment as ours and based at Bangi, Kajang, Selangor Darul Ehsan, Malaysia. Our uniqueness shows the competitive advantage and differentiation in the market. Recorded insight data in this report displays that Facebook is a best performance platform that may integrated with many sources either internal or external. I