Perusahaan Bahulu Sedap / Nur Izzah Mohamad Nasir

• Main Author: Mohamad Nasir, Nur Izzah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Success in business. Performance; Baking. Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/58771/1/58771.pdf; https://ir.uitm.edu.my/id/eprint/58771/
• Institution: Universiti Teknologi Mara

In summary, many entrepreneurs have achieved their targets to be successful in the business world. I want to share a quote that says “true entrepreneur is a doer, not a dreamer”. Every entrepreneur must start with a first step. It is because we need to climb the stairs before reach the success. In this case study, I need to collect all information about a company to complete study case. The entrepreneur is running the “Bahulu” business as a product that I do the research. In this case study also learn about the history of the business and background of the business. How to start the business? How to do the business? All of this I do the research in this case study. Following the research of the business, I perform in identify the problem and suitable solution of this problem. So, students can learn how to solve the problems with appropriate solutions. The problem become from marketing activities, operation activities and administration activities. After that, I also do the SWOT analysis to find the weakness, strengths, threats, and the opportunity of the business. Students can find the problems through the SWOT analysis. It is important when to decide to do the business. If the business do the SWOT analysis, their business can more organized and strategies. Finally, I decide to innovation the “Bahulu” become interesting thing. In conclusion, after I do the research to the “Perusahaan Bahulu Sedap” exactly it is not easy to do the business because there are many challenges in future and they need to be ready. After that, students can learn better by real life examples because the case studies assess application on theories and concepts learned in class to real life situations.