Sony [Malaysia] Sdn. Bhd. Company / Siti Atifah Kamaruddin

• Main Author: Kamaruddin, Siti Atifah
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/58779/1/58779.pdf; https://ir.uitm.edu.my/id/eprint/58779/
• Institution: Universiti Teknologi Mara

This case study is performed to analyze the SWOT analysis of the company’s product from the SONY (Malaysia) Sdn. Bhd. company. The objectives of the SWOT analysis are to identify the strength, weaknesses, opportunities, and threats related to the company’s product. This case study is focusing on the earphone product which is this product is mostly used in all ages of the citizens. The earphone is an electrical device worn on the ear to receive radio or telephone communications or to listen to a radio, MP3 player, and much more that related to sound and music. However, there are several problems in using the earphone which is the earphones is easily get tangled when its wire moved around. Hence, the integrated earphone case is one of the best alternatives to overcome the problems.