Ells Empire Ventures / Nor Hawanis Mat Kadim

• Main Author: Mat Kadim, Nor Hawanis
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Success in business. Performance
• Online Access: https://ir.uitm.edu.my/id/eprint/58801/1/58801.pdf; https://ir.uitm.edu.my/id/eprint/58801/
• Institution: Universiti Teknologi Mara

Regarding to fulfil Fundamental of Entrepreneurship (ENT300) course requirement, I need to carry out a case study. During a case study, I need collect all information about a company to complete study case, so I decided to contact owner of Ells Empire Ventures to do an interview session who is Nor Elesza Binti Ismail. From the interview I have known about their background of the business, organizational structure, type of business model, products or services marketing and operational strategy. Besides that, I also enable to analysis the business entity using SWOT through study and I need to identify the problem that faced by their company and trying to recommend an alternative solution towards the problem.