Choco Temptations / Nur Annisa Sufian

• Main Author: Sufian, Nur Annisa
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/58845/1/58845.pdf; https://ir.uitm.edu.my/id/eprint/58845/
• Institution: Universiti Teknologi Mara

Choco Temptations is a Facebook page created to market our product which is choco jar to the customer effectively. With this Facebook page, it eases us to approach as many customer as we can and promote our product and customer can contact and get the information easily. Our products not just focus on one market segmentation only but also suitable for all ages for children, teenagers, and adult. Choco Temptations Facebook page target people to buy their products to feel the unique taste of our recipes as we use premium ingredients with selling at affordable price. Choco jar from Choco Temptations are made of crunchy bubble rice or mini crunch topped with assorted chocolates and coated with tempting premium flavor that melts in mouth. Customer are provided with four flavors and four toppings according to their taste. Choco Temptations provide customer with various flavors to show the uniqueness of our product and attract more customers. Compare to other choco jar companies which is usually use only milk chocolate flavor. Therefore, Choco Temptations tend to be more creative and innovative.