CUURA / Nurul Ashiqin Mohamed Rodzi

• Main Author: Mohamed Rodzi, Nurul Ashiqin
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Care and hygiene
• Online Access: https://ir.uitm.edu.my/id/eprint/58857/1/58857.pdf; https://ir.uitm.edu.my/id/eprint/58857/
• Institution: Universiti Teknologi Mara

CUURA was created by Sarah Shah Nor, the creator of Malaysia's Modest Multilabel Fashion House ( MODVIER ), to fill a gap in the market for a line of skin care products that emphasises the benefits of 100% natural ingredients. The ingredients for CUURA skincare are sourced ethically and proven organic at source from all over the world. To make our customers look and feel beautiful and healthy, CUURA is happy to provide products produced from high-quality, pure, and powerful ingredients sourced only from the best of nature. Consider skin care products in the same way that you would consider food. In today's society, several synthetic or "fake" substances are used in food production. If you go to a highend restaurant, however, you will almost never see “fake” ingredients on the menu. Top chefs understand that preparing a high-quality dish requires the use of high-quality, natural, and fresh ingredients. They don't cook with fake flavours or powders since real spices and fresh herbs produce a better, more exquisite taste. At CUURA, we believe that producing skin care products is no different. We do not cut corners and take the time to thoroughly research each ingredient so that we can be confident that our products are the best. Organic farming eliminates the use of synthetic chemicals and fertilisers, thus handcrafted natural skin care products work better simply because they are better for the environment. Fertilizers and chemicals have all been shown to be harmful to our water, soil, and overall health. Plants produced naturally do not include any genetically modified organisms (GMOs), which can be harmful to both human and environmental health. As a result, by caring for your own health, you're also contributing to the preservation of our precious ecology. To conclude, we believe that clean beauty should be offered to everyone, therefore we're aiming to make all of our products more environmentall y friendly, ethical, natural, and free of harsh chemicals.