Adira’s Marketing / Siti Aishah Ismawadi

• Main Author: Ismawadi, Siti Aishah
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Success in business. Performance
• Online Access: https://ir.uitm.edu.my/id/eprint/58860/1/58860.pdf; https://ir.uitm.edu.my/id/eprint/58860/
• Institution: Universiti Teknologi Mara

Since I’m a student of Fundamental of Entrepreneurship (ENT300), it a must for me to fulfil the course requirement which is to prepare a case study on the entrepreneurship. In my opinion, case studies are very important for students because it serves as one of the ways for students to identify and analyse the background of the company as well as on how they manage their organisation, production and also the problems that may be faced by them. With this, students can indirectly learn how to start a business and the benefits of being an entrepreneur. For now, I choose Adira’s Marketing as my case study. There are so many ways to obtain the information of the company such as by make an interview session, by providing a survey form or try to connect with the owner through mediums such as whatsapp, email, video call and so on if the student did not have a chance to confront the owner. However, I would prefer to make an interview session with the owner because it’s more proper and I can directly asking any kinds of question.