Azahari Batik Enterprise / Wan Ahmad Rifqi Wan Mohd Nuri

• Main Author: Wan Mohd Nuri, Wan Ahmad Rifqi
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Textile arts and crafts; Textile decoration. Textile painting
• Online Access: https://ir.uitm.edu.my/id/eprint/58928/1/58928.pdf; https://ir.uitm.edu.my/id/eprint/58928/
• Institution: Universiti Teknologi Mara

The case study is really important to evaluate of the company background. In order to fullfill Fundamental of Entrepreneurship (ENT300) course describtion. I need to carry out a individual case study. During the case study I need to collect all information about the any company to complete this case study. Based on case study I need to find a company which their sales not exceed Rm 250 000 for a year. So, I decided to choose Azahari Batik enterprise which is located at No 43 Tingkat 2 Tangga 3 Pasar Besar Siti Khadijah, 1500, Kota Bharu, Kelantan. So, I decided to get contact with Azahari Batik Manager to have an online interview with Whatsapp with the Manager who is Noor A’ini Binti Mokhtar. By interviewing her i can know about the entrepeneur and company’s background, and entrepreneur characteristics. Next, based on the findings during the interview, the Azahari Batik was established about 30 years old. The founder who is Azahari Bin Yusoff live in Kota Bharu was graduated from STPM and then he worked as the Batik Painter for his friend’s factory. A few years later, he started to open the business by rent a shop in Pasar Siti Khadijah to sell the Batik Cloth like ‘Batik Conteng’, ‘Batik Blok’, and ‘Batik skrin’. Azahari Batik Enterprise focuses their sales towards Kelantanese women, because the mainly Women wear Batik cloth during the certain event like Traditional event and formal Event. Some of his Personal Entrepreneurial competencies (PEC) are initiative and concern for high quality of work.