A study of effective marketing strategies on hand tuft carpet product towards individual consumer end - market / Intan Syafinaz Mat Shafie

• Main Author: Mat Shafie, Intan Syafinaz
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Textile industry; Business societies; Marketing; Market segmentation. Target marketing; Marketing research. Marketing research companies. Sales forecasting; Sales promotion
• Online Access: https://ir.uitm.edu.my/id/eprint/59123/1/59123.pdf; https://ir.uitm.edu.my/id/eprint/59123/
• Institution: Universiti Teknologi Mara

The objective of this study are to seek potential opportunity for CIMB to emphasize on hand tuft carpet market, gather information on major factors that will affect individual consumer buying behaviour to purchase it and also to find the effective marketing strategy for hand tuft carpet. In addition...