Smiling Orchid Bakery & Cake / Nik Nur Farahani Nasharudin

• Main Author: Nasharudin, Nik Nur Farahani
• Format: Entrepreneurship Project
• Language: English
• Published: 2020
• Subjects: Entrepreneurship. Risk and uncertainty; Small business. Medium-sized business; Baking. Confectionery; Confectionery
• Online Access: https://ir.uitm.edu.my/id/eprint/59129/1/59129.pdf; https://ir.uitm.edu.my/id/eprint/59129/
• Institution: Universiti Teknologi Mara

Regarding to fulfill Fundamental of Entrepreneurship (ENT 300) course requirement, I need to carry out a case study by collecting all the information regarding my chosen company, how the company could sustain their business and the characteristics should a successful entrepreneur have. At the end of this case study, I managed to get a lot of new knowledge and information about business in real world. From this study, I also managed to find what is the business skills that must have in every entrepreneur in order for them to sustained their business steadily so that all of the obstacles faced by the business owner can be improved from time to time. Not just on that, through this research that I’m did in this case study, it gives me the opportunity to learn more in details about the variety of cakes, bun and any other desserts in pastry industry which related to my chosen company. Smiling Orchid Bakery & Cake are a types of bakery business that specialist in selling all types of cakes, hot bun and pastry which located at Tanah Merah, Kelantan. This bakery make up the competition by selling their products at a more affordable price for all the community. The company also promote their business and products through advertisement in the social media such as Facebook where they update any new promotion and discounts that are available for their customers. Despite, in this company they allow their customers to make the order by choosing from their company photo albums or they also can bring cake photo that they prefer so that this bakery can make the “custom made” cakes for any types of events in order to achieve theirs customer satisfaction. The company vision is they aim to create a new product every years so that their customers would not be bored of the same products. Their mission is to create a bakery that will provide best quality baked goods on site and also providing training classes to those who interested to learn cake and pastry baking. They also have objective which they wish to be a well-known pastry shop in Kelantan.