Bougas Beauty Nieswww / Nur Afiqah Izzati Saimran

• Main Author: Saimran, Nur Afiqah Izzati
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Beauty, Personal; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Care and hygiene
• Online Access: https://ir.uitm.edu.my/id/eprint/59267/1/59267.pdf; https://ir.uitm.edu.my/id/eprint/59267/
• Institution: Universiti Teknologi Mara

Bougas Beauty Nieswww is the agent for Bougas Beauty Brand Company, which offers the same like the headquarters provide. Bougas Beauty skincare is one of the Malaysia products approved by HALAL and dermatologist tested, and established by Erni Bougas, the founder of the Bougas Beauty. Bougas Beauty clients identifying most Malaysian, especially female who is struggle and want to improve and repair their skin barrier in order to get a healthy and moisture skin but they could not make decision because there are a lot of skincare product either local or international out there. Bougas Beauty skincare is suitable for all range of age but not for baby and children who still in elementary school. Across Shah Alam particularly the Bougas Beauty business is started on April 2021. Shah Alam is the area of the most of the young adults and adults lived because it located UiTM Shah Alam, many neighbourhood such as Seksyen 7, other private university and others. The young adults, especially students who are love to take care of their skin and like to freshen up, will find it really useful because it is nearby and easy to buy because we are using online platform such as Facebook. At first, we are not that active in online platform because we really like to meet customer by COD but because of COVID-19 Pandemic, we put our focus on these online platform to prevent from close contact There are 6 product under Bougas Beauty skincare; Bougas Advanced Serum, Bougas Facial Cleanser, Bougas Face Scrub, Bougas All Day Moisturizer, Bougas Sunscreen and Bougas Rejuvenating Toner. It is highly preferred by most Malaysian because of its ingredients that mainly focus on hydration, irritation and pigmentation which really suitable for Malaysian as we know Malaysia has a dry and warm climate. We always put the best quality in our products and services, and affordable price for our customer. By that, the customer will stay loyal to us and make us their number one choices. Bougas Beauty Nieswww management consist only three workers which are my two little brothers and me; I as a leader, my first little brother who is Arfa as delivery guy and my second little brother who is Hazim as a sealer. I already create a Facebook page, Nieswww, in order to expand my business. On Facebook page, I post teaser, softsell and hardsell for my products. Using the Facebook page, I promoted my business and get customers that want to buy product and get my services.