Product Life Cycle Of Rolex Watch / Nas Hanini Nasir ... [et al.]

• Main Authors: Nasir, Nas Hanini, Malek, Fatin Athirah, Sahari, Mohd Arrabe
• Format: Student Project
• Language: English
• Published: 2016
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Management; Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/59729/1/59729.pdf; https://ir.uitm.edu.my/id/eprint/59729/
• Institution: Universiti Teknologi Mara

Hans Wilsdorf, at the age of 24, established a company in London specialising in the distribution of timepieces in 1905. He dreamed of a watch worn on the wrist. At that time, wristwatches were not very precise. However, Hans Wilsdorf could see that they could become not only majestic, but also reli...