The study on the price perceptions towards Metrojaya customers' shopping behavior / Norihan Harun

• Main Author: Harun, Norihan
• Format: Student Project
• Language: English
• Published: 2001
• Subjects: HC Economic History and Conditions; Consumers. Consumer demand. Consumption; HF Commerce; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/59791/1/59791.pdf; https://ir.uitm.edu.my/id/eprint/59791/
• Institution: Universiti Teknologi Mara

Metrojaya Berhad is one of the biggest companies in Malaysia that operates a chain of five department stores and 60 specialty stores that occupy over one million sguare feet of floor space. The cornerstone of Metrojaya success has been continued by their commitment towards designing a distinctive sh...