The role of social media to replenish travel intermediaries among millennials traveller / Daniel Lee Nazri Lee, Hasnul Fahmi Ehsanudin and Muhammad Syafiq Fadhlullah Fuad

• Main Authors: Nazri Lee, Daniel Lee, Ehsanudin, Hasnul Fahmi, Fuad, Muhammad Syafiq Fadhlullah
• Format: Student Project
• Language: English
• Published: 2017
• Subjects: Internet and tourism; Social networks
• Online Access: https://ir.uitm.edu.my/id/eprint/59925/1/59925.pdf; https://ir.uitm.edu.my/id/eprint/59925/
• Institution: Universiti Teknologi Mara

Millennials are considered as the largest segment of group compare with others generation and they tend to spend more time on travelling while they were still at the young age by searching through the internet and social media. Millennials are also recognized as the first generation to travel frequently which having and feel more experience while travelling before reaching adulthood. Millennials people are characterized as a person who playing computer games, navigating the web, downloading music, connecting with friends via instant messaging and mobile phones which they were born into technology world. With this characteristic of millennials, they are categorized as heavy user of internet and technology. Thus, this generation are more attached to this type of technology and same goes to choose their traveling package using internet rather than look for packages in travel agency. Compared to other generation, they are more likely to prefer demand on mobility services such as Uber and Lyft to traditional car ownership and rent accommodation through Airbnb, stream and listened their music through Spotify. This generation are very different in technology usage and next we will focus on millennials usage of social media and technology.