Visual merchandising aspects in ceramic tableware store / Adilah Mohd Yusof

• Main Author: Mohd Yusof, Adilah
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Merchandising; Other arts and art industries
• Online Access: https://ir.uitm.edu.my/id/eprint/60149/1/60149.pdf; https://ir.uitm.edu.my/id/eprint/60149/
• Institution: Universiti Teknologi Mara

In today's worldwide commercial climate, a visual merchandising promotion plan is critical for increasing profit margins through enhanced sales and staffing. It may also be used as a tool or equipment to grab the attention of customers. However, incorrect kind and bad layout of visual merchandising in ceramic tableware shop might impact consumer satisfaction with visual merchandising within the retail. The purpose of this research is to evaluate the visual merchandising aspects in a flagship shop. Because of the growing interest in ceramic tableware stores, this research will concentrate on them. It has also been found that visual merchandising has been a key problem in terms of display design, colors, and lighting, which might have an influence on users and the product itself. This research is based on data obtained from the on-site observation, semi structured interview were conducted with 5 people and questionnaire that has been distributed to the selected case study. The data was used to examine the visual merchandising approach at a ceramic tableware business. The results showed that the majority of respondents felt that the ceramic tableware store needed to enhance the store itself in order to improve the initial impression. It is hoped that the study would be useful to interior designers in improving ceramic tableware design, particularly for ceramic tableware stores.