Brand image: how the advertisers look at Harian Metro newspaper as the right advertising media to advertise products or services / Muhamad Kasuma Said

• Main Author: Said, Muhamad Kasuma
• Format: Student Project
• Language: English
• Published: 1999
• Subjects: Social aspects. Social marketing; Marketing; Branding (Marketing); Market segmentation. Target marketing; Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Consumer satisfaction; Advertising
• Online Access: https://ir.uitm.edu.my/id/eprint/60341/1/60341.pdf; https://ir.uitm.edu.my/id/eprint/60341/
• Institution: Universiti Teknologi Mara

The purpose of this research is to study on how the customers (advertisers) look at Harian Metro as the right advertising media to advertise their product, whether the brand image influence the decision and where is the ranking of Harian Metro newspaper in term of brand image in the mind of advertis...