Pricing strategy and its implication on hotel financial performance / Wan Ahmad Nasroun Wan Salman

• Main Author: Wan Salman, Wan Ahmad Nasroun
• Format: Thesis
• Language: English
• Published: 2010
• Subjects: Public accounting. Auditing; Hospitality industry. Hotels, clubs, restaurants, etc. Food service
• Online Access: https://ir.uitm.edu.my/id/eprint/6045/2/6045.pdf; https://ir.uitm.edu.my/id/eprint/6045/
• Institution: Universiti Teknologi Mara

The major issues that affect a firm's revenue is to get the price right. Price plays an important role since it is one of the strategic marketing variables that have direct impact on sales revenue or financial performance. However, the studies of pricing within the marketing discipline were ver...