Xiaomi Corporation / Mohamad Zuhdi Mahmud

• Main Author: Mahmud, Mohamad Zuhdi
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/60672/1/60672.pdf; https://ir.uitm.edu.my/id/eprint/60672/
• Institution: Universiti Teknologi Mara

Xiaomi Corporation is a Beijing-based Chinese multinational electronics firm that was established in April 2010. Xiaomi manufactures and invests in a wide range of items, including tablets, tablet games, tablets, home appliances, clothing, watches, consumer electronics, and more. Xiaomi has a sizable user base that includes millions of people all over the world. Xiaomi's economic edge stems from the low prices of its goods and services. Simply put, the low cost of Xiaomi goods and services is the primary explanation for customers purchasing them. Due to the vast benefits of smartphones and how it affect our daily lives, many players in smartphones industry including Xiomi competes and keep producing better product over the years to satisfy the users’ need. In which case, the purpose of this study is to improve the quality of current smartphones in term of specifications and user-friendly features. The product, Poco X3 NFC begin with 64 GB or 128 GB of storage. Both versions of the have the same 6 GB of RAM. However, this model from Poco series only came with single front lens camera despite being quite good in smartphone specifications. Not to mention, this phone also does not have LED flash light which is common nowadays and this smartphone does not have dedicated slot for MicroSD for users to add external memories for storage. In which case, this issue can be solved by the front camera could be upgraded into better quality with higher megapixels. In addition, the LED flash light shall also be equipped to the front camera while the issue regarding the microSD could be solved by upgrading the slot so it can support to attach a microSD in it. The proposed solution for these problems is to upgrade the features that came with the phone so the user could experience more with their device.