Customers acceptance and usage, purchase behaviour and post purchase behaviour of self- ordering kiosk technology in quick-service restaurants: moderating roles of perceived safety risk and age generation / Noradzhar Baba

• Main Author: Baba, Noradzhar
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling; Reservation systems; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/60745/1/60745.pdf; https://ir.uitm.edu.my/id/eprint/60745/
• Institution: Universiti Teknologi Mara

The self-service technologies (SST) were one of the technologies used in quick-service restaurant to supplement the usual face-to-face interaction while ordering food. Even though the self-service technology had been in the market for quite some time, the adoption of the technology had yet to rec...