Adam Betta / Muhammad Ariff Alimi Mohd Ali

• Main Author: Mohd Ali, Muhammad Ariff Alimi
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; SF Animal culture
• Online Access: https://ir.uitm.edu.my/id/eprint/61035/1/61035.pdf; https://ir.uitm.edu.my/id/eprint/61035/
• Institution: Universiti Teknologi Mara

Adam Betta is a small business that is created by Mohd Adam bin Jumaat which is the founder of the company. Adam Betta are one of many Aquatic Pet Shop that focus on Betta Fish as their main merchandise. The company provide a variety choice of species that can be choose by customer. The owner started to collect Betta Fish as a hobby at first but after seeing a significant increase in amount of hobbyist in collecting betta fish, Mohd Adam see a potential in Betta Fish and decided to make a business out of it. Adam Betta are base at Galeri Ikan Laga Adam Betta, Kg Kelewek, Bukit Payung 17500 Tanah Merah, Kelantan, Malaysia. The owner wanted to venture in opening a E commerce business which offer its customers the highest quality betta fish while sharing knowledge. Its focuses on personalized service to our customers by offering convenience and rapid service.