Examining the determinants of social shopping behaviour among Malaysian social media users / Zulaiha Ahmad … [et al.]

• Main Authors: Ahmad, Zulaiha, Azizan, Farah Lina, Mohd Shuib, Nor Atiqah, Md Nor, Mohamad Niza, Mat Noor, Ahmad Nizan
• Format: Article
• Language: English
• Published: Universiti Teknologi MARA (UiTM) 2022
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/6126/2/6126.pdf; https://ir.uitm.edu.my/id/eprint/6126/; http://myjms.mohe.gov.my
• Institution: Universiti Teknologi Mara

Growing trend shopping using social media (eg. Facebook, Instagram, Twitter) become phenomenon among Malaysian digital consumers. Taking advantage of the social networking capabilities and development of Web 2.0 drastically has changed the pattern of buying behavior. Today, social shopping already r...