U&C URBANCLOTHING / Aina Zahirah Ahmad Zulkhairi ... [et al.]

• Main Authors: Ahmad Zulkhairi, Aina Zahirah, Mohd Nazmi, Liyana Batrisyia, Bustami, Nuradlina, Arsad, Nurul Ezzah, M. Jeffri, Siti Noor Rizwana, Wan Hassan, Wan Nurul Hanis
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/61310/1/61310.pdf; https://ir.uitm.edu.my/id/eprint/61310/
• Institution: Universiti Teknologi Mara

U&C URBANCLOTHING aims to be in a leading position in the clothing industry based on the concept of favorite branding within the targeted market in inside and outside of Malaysia. The company focused on a clothing shops that produces a high quality and fashionable jackets. Jacket has been a trending fashion over the world with bomber jacket as a part of it. This bomber jacket is also one of the most popular outerwear nowadays, especially among the teenagers. One special thing about our waterproof bomber raincoat (Fearless Eco) is that it can help protect the body from getting wet during rainy days which is not done yet by the other clothing store. U&C URBANCLOTHING started in 2021 and we are aiming to establish a good financial stability for the company and increase the market share in the first few years. Furthermore, the company will explore and create more design in bomber jackets with more function in it to be more competitive from other company. Delivering and promoting our waterproof bomber raincoat to countries outside from Malaysia will also be considered. The company will also create an online account for our business such as Instagram, Facebook, Twitter, and blog for our customers to gain new updates and news about the company and our product. Moreover, U&C (URBANCLOTHING) will design and sell a high quality and fashionable bomber raincoat to the people living in Malaysia. The company will focus on the teenagers and people in all age (from 13 years old to 60 years old) which are the company’s target market to make the product become popular and is on demand by everyone. The waterproof bomber jacket will be produced using a high-quality equipment and machines.