Association rules for purchase dependency of grocery items / S.Sarifah Radiah Shariff, Zurriyati Bakri and Pa'ezah Hamzah

• Main Authors: Shariff, S.Sarifah Radiah, Bakri, Zurriyati, Hamzah, Pa'ezah
• Format: Article
• Language: English
• Published: UiTM Press 2016
• Subjects: Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
• Online Access: https://ir.uitm.edu.my/id/eprint/61633/1/61633.pdf; https://ir.uitm.edu.my/id/eprint/61633/; https://myjms.mohe.gov.my/index.php/SMRJ/index
• Institution: Universiti Teknologi Mara

Customer purchasing behaviour is reflected in the choice of products consumers purchased. An item that a customer purchases sometimes depends on the purchase of another item. Retailers can use purchasing dependencies for planning replenishment of inventory to avoid stock-outs. However, such depend...