Exotic Bites / Astriani Mohd Ariffin ... [et al.]

• Main Authors: Mohd Ariffin, Astriani, Albert Jikiun, Marcella, Rosli, Nurul Hidayah
• Format: Entrepreneurship Project
• Language: English
• Published: 2010
• Subjects: Management. Industrial Management; Decision making; Planning. Business planning. Strategic planning; Food industry and trade. Halal food industry. Certification; Baking. Confectionery; Cakes. Cupcakes; Desserts, pies, and puddings. Pastry
• Online Access: https://ir.uitm.edu.my/id/eprint/61692/1/61692.pdf; https://ir.uitm.edu.my/id/eprint/61692/
• Institution: Universiti Teknologi Mara

Exotic Bites Sdn. Bhd is a company that focuses on business retailing of cupcakes that operating their business in Suria Sabah Shopping Mall, which is situated at the heart of Kota Kinabalu, Sabah. The cupcakes come in different flavors and colors that symbolized the harmonious of the Malaysian people. Our company is not only sells cupcakes, but we also sell desserts such as special homemade 'ABC. Although we are selling cupcakes and desserts, but we also want them to be healthy as well. Our products are comes with nutritious food, less sugar and calories, and the important thing is, our products are HALAL and comes with reasonable price. The target markets of our products are families, tourists, workers who are working in the town and the students from the private institution in Kota Kinabalu as our business location is located in a very strategic area in the city. It came to our knowledge that our competitors are well establishes such as Big Apple, Starbucks and Secret Recipe, however, with our motto, "Creatively Different", we are different from our competitors as we provide something that will satisfied the taste of our customers.