Lovre My / Siti Noor Rizwana M. Jeffri

• Main Author: M. Jeffri, Siti Noor Rizwana
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Costume. Dress. Fashion; Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dressmaking and women's tailoring. Fashion
• Online Access: https://ir.uitm.edu.my/id/eprint/61769/1/61769.pdf; https://ir.uitm.edu.my/id/eprint/61769/
• Institution: Universiti Teknologi Mara

This portfolio is used to keep track of and report on the social media business task assigned as part of the ENT530 prerequisite. The social media portfolio itself is a task that requires students to write and run their own company. The LOVRE MY's development and upkeep are documented in this portfolio. Go E-Commerce is created for the business to be appropriately legally registered for the first section of the portfolio. Furthermore, the main objective is to achieve the business with various offers of clothing that are specialized for women. The items such as the company's name and address, the organizational chart, the purpose and goal, the product description, and the price list are elaborated in the introduction part. Aside from that, the section for constructing "Facebook Pages" shows the layout of a Facebook Page and the information displayed on it. Meanwhile, the number of likes for Facebook Pages and the custom Facebook Page URL are displayed in the 'Custom URL Facebook Page' area. Additionally, the screen captures of the teaser and copywriting post is shown in the following three sections. The post is divided into two categories which are a hard sell and soft sell. On the other hand, Facebook is the brand's first social media account. Facebook, one of the social media accounts created on May 20th, 2020, and the team quickly began posting, beginning with teasers, and progressing to hard sell and copy sell postings. All postings are designed to incorporate appealing pictures that will aid in the sale of the merchandise. Nonetheless, all our items are manufactured with premium and high-quality materials, their pricing may be on the higher end for some, but we try to keep them as low as possible. Our main goal with our sleepwear is to make it comfortable for the wearer while also making it fashionable. We received many orders before the end of June 2021, not only from inside our target demographic (middle-class employed women) but also from outside the client sector (students). Therefore, we hoped to have international sales and a name for the brand among international audiences by the end of the year.