Scrunchiverse / Nurul Ezzah Arsad

• Main Author: Arsad, Nurul Ezzah
• Format: Entrepreneurship Project
• Language: English
• Published: 2021
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Dress accessories; Home arts. Homecrafts.
• Online Access: https://ir.uitm.edu.my/id/eprint/61788/1/61788.pdf; https://ir.uitm.edu.my/id/eprint/61788/
• Institution: Universiti Teknologi Mara

Scrunchiverse (Scrunchies Universe) is the name of our business located at Kota Kinabalu, Sabah. We have been selling scrunchies for women of all ages since April 2021. Scrunchiverse aims to ensure our products give comfort at an affordable price that can be used by women, either hijabis or non hijabis in their daily life which are Starry Scrunchies, Flowery Scrunchies, Fruity Scrunchies, Silk Scrunchies and more. For payment, we come out with only one method which is by making a payment through online banking after placing their order with us through Facebook or Whatsapp. After payment have been made, we will proceed with the order and deliver it two to three days after that. As for the marketing, we are offering a service where we will ship our products to all states in Malaysia. As for the people that is located in Kota Kinabalu, we offer a service that provide door to door services which can help to ease our customer problem of buying our scrunchies. Moreover, Scrunchiverse (Scrunchies Universe) will focus on women in all ages (from a kid to an adult) which are the company’s target market to make the product become popular and is on demand by everyone. Scrunchiverse will design and sell a high quality and beautiful scrunchies for all women to be comfortable when wearing it.