Kari Poof / Muhammad Irfan Abd Majid and Ivan Amar Norazmin

• Main Authors: Abd Majid, Muhammad Irfan, Norazmin, Ivan Amar
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Social networks; Online social networks
• Online Access: https://ir.uitm.edu.my/id/eprint/61886/1/61886.pdf; https://ir.uitm.edu.my/id/eprint/61886/
• Institution: Universiti Teknologi Mara

Kari Poof is a business that focuses on serving Malaysian’s traditional dishes fresh from kitchen to customers’ door. The business started in the end of December 2021 and managed by two excellent and knowledgeable students relating to Malaysian traditional cuisines. The idea of our business came from Ikea’s curry puff. While the name of our business came from the name of curry puff itself and innovated it into Kari Poof. We have chosen to do this business to conserve time and energy for all of our customer. Nowadays, going to crowded places such as night market just to get a pack of curry puff seems tiring. Kari Poof is established to save the hassle with just a simple clicks on the screen to place an order. This Facebook page will show us on how to deliver a new idea and improve the flow of doing business. It is also to assist us in obtaining knowledge on how to market the product through posting teaser, hard sell, and soft sell. In addition, the content of Facebook page covers all parts of marketing and educating the viewers. This report also includes all of the data from our Facebook page, Kari Poof on how we manage our business precisely. This report will also address the value of information in the business of Kari Poof. We use each of the three marketing tools throughout the business.