Bliss Hair / Nuryasmin Zulaikha Zunaini and Nor Fateha Kassim Maniam

• Main Authors: Zunaini, Nuryasmin Zulaikha, Kassim Maniam, Nor Fateha
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Social aspects. Social marketing; Online social networks; Care and hygiene; Hair
• Online Access: https://ir.uitm.edu.my/id/eprint/62174/1/62174.pdf; https://ir.uitm.edu.my/id/eprint/62174/
• Institution: Universiti Teknologi Mara

Bliss Hair is an online business that started solely on Facebook. It was established in the year 2021 and is focusing on hair care products. The main idea of this business is to sell haircare products that are safe for people and the environment. No harm was used during the completion of the products. All products are certified by Kementerian Kesihatan Malaysia (KKM) and have been give positive feedback. Bliss Hair targeting the segmentation consisting of women. Not just selling haircare, but Bliss Hair is also helping other people by posting a lot of sharing. Bliss Hair is now running a Facebook account to widen its business platform while reaching a broader audience. It is agreed that Facebook is one of the best social media platforms that can help sellers communicate well with their customers while engaging with their potential buyers. Doing soft sells, hard sells, and the starting teasers can be done well on the platform. Using this social media platform, I set up my marketing campaign by providing teasers, 17 graphics and postings for soft sell, and 17 postings for the hard sell. I utilized all sorts of ways to fulfil the AIDCA and TISCta, respectively, by writing a caption on the post and designing all graphics on my own. All were illustrated by us using Canva. Besides, I also prepare a schedule to make sure my timing/timeline for my business postings will suit the market progression. A deeper explanation is stated below in progress.