Proposed new design scheme for Cadbury Cafe at Lot C21-C, Park Mall, Ground Floor, Suria KLCC, Kuala Lumpur / Shazleen Md Affandi
The purpose of this thesis is to create a new Cadbury Cafe where it present the image of Cadbury itself and provide a place that suitable for Cadbury's target market. The objectives are to design according cafe requirement and based on client's need. To provide a one place for all genres-...
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| Format: | Student Project |
| Language: | English |
| Published: |
2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/62263/1/62263.pdf https://ir.uitm.edu.my/id/eprint/62263/ |
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| Institution: | Universiti Teknologi Mara |
| Language: | English |
| Summary: | The purpose of this thesis is to create a new Cadbury Cafe where it present the image of Cadbury itself and provide a place that suitable for Cadbury's target market. The objectives are to design according cafe requirement and based on client's need. To provide a one place for all genres- kids, adults, parents and family. To design Cadbury Cafe that reflect Cadbury image in every aspect, since the day it started until now. To create a new concept that blends with Cadbury image and to give relax and fun environment at the same time. These objectives are to aim one mission which is to apply and represent Cadbury image in this Cadbury Cafe. There are a few ways of research application in this project which are site analysis, interview and case study. The purpose these methods are to solve the problems in cafe and management in a cafe. The process of data collection will be applied in design process to create a space that is comfortable and suits for chocolate's lover. Thus, it will create a new image for this new Cadbury Cafe. In conclusion, the cafe is based on research and data collection. Furthermore, the result of research is the outcome of concept and image that applied in design process. |
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