Inter IKEA Holding / Nur Emieliana Izzatie Ahmad Noraimi

• Main Author: Ahmad Noraimi, Nur Emieliana Izzatie
• Format: Entrepreneurship Project
• Language: English
• Published: 2022
• Subjects: Entrepreneurship. Risk and uncertainty; Industrial research. Research and development
• Online Access: https://ir.uitm.edu.my/id/eprint/62311/1/62311.pdf; https://ir.uitm.edu.my/id/eprint/62311/
• Institution: Universiti Teknologi Mara

IKEA is a Swedish company with is a largest furniture retailer. IKEA sells hight quality of furniture at a low and affordable price. The design of furniture was designed based on Scandinavia style and the IKEA display was in Scandinavia and the first store to be open was in Almhult, Sweden. In this case study, student have been given opportunities to do an analysis regarding the product. Even though this company have variety of product, student would like to focus on furniture with is wardrobe that produce by IKEA company. Student make analyses, investigate and identify the current problems ang figure out the best solution the problem that can be implement in the IKEA company to improve their existing product. IKEA have many competitors such as Walmart, Groupe SEB, Amazon and many more. Therefore, student come out with the improvement and innovation of existing product in terms of physical features which are, student create innovation of wardrobe with the smart wardrobe. The smart wardrobe will use several technologies to improve and help consumer in their daily life. The mobile application will provide features where user can register and login into the application and user can take picture of clothes and other things application that they want to store in the smart wardrobe. Other that that, the smart wardrobe will be integrate with the IoT to help user during process of finding the clothes and other things in wardrobe. In addition, the student want to make improvement of material of the product which is change the wooden wardrobe with the metal smart wardrobe. This improvement can increase the quality of the product and help IKEA company to gain more sales and income. Last but not least, to solve theft problem for wardrobe, student suggested to change normal key with the fingerprint sensor, so only owner can open the smart wardrobe. Therefore, some analysis and implementation have been done for the blueprint. Moreover, SWOT analysis also have been done to enhance the strength of the company and the weakness of the company and find the best solution for the weakness.