Lego / Nurharzmira Murat ... [et al.]

• Main Authors: Murat, Nurharzmira, Hassim, Mohd Hazwan, Abang Khalit, Abang Mohd Shafiq, Demong, Mohamad Suhaimi, Piro, Arnold Frederick
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General); Business education; Branding (Marketing); Marketing research. Marketing research companies. Sales forecasting
• Online Access: https://ir.uitm.edu.my/id/eprint/62393/1/62393.pdf; https://ir.uitm.edu.my/id/eprint/62393/
• Institution: Universiti Teknologi Mara

The history of Lego spans almost 100 years of the existence of a toy that grew from small wooden playthings in the early 20th century into the center of a vast market of plastic building bricks that dominated the world markets for decades. It is one of the oldest plastic toys in the world. Its manuf...