Alam Mesra Drive Thru / Leornado Laurence ... [et al.]

• Main Authors: Laurence, Leornado, Michael @ Anwar, Suzyneta Izziyani, Lapis, Vivi Octoviazola
• Format: Entrepreneurship Project
• Language: English
• Published: 2009
• Subjects: Management. Industrial Management; Decision making; Planning. Business planning. Strategic planning; Food service; Restaurants, cafeterias, tearooms, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/64396/1/64396.pdf; https://ir.uitm.edu.my/id/eprint/64396/
• Institution: Universiti Teknologi Mara

This business plan of Alamesra Drive Thru' Chicken Rice is prepared for MEDEC of UiTM to be assessed by them. Based on our knowledge, information and experience gained, me and my other two partners had make a decision to form a partnership business of our own which basically a restaurant in Alamesra Plaza Utama with estimated capital of RM 90,000 with purpose to buy stock at the beginning, kitchen equipment, deposit of rent and utilities. As an addition of the modal, I will contribute my own car which is Perodua Kancil to be used in the operation matters. This plan is made also to prepare us for initial launch of this drive through Chicken Rice restaurant concept. The planned month of our initial operation is in October 2009. As an addition to the capital contributions from the partners, this plan will allow Alamesra Drive Thru' Chicken Rice to open and expand successfully. The initial capital investment will allow us to provide our customers with a value-driven and entertaining experience through the creativity of its founders. Undoubtly, Alamesra Drive Thru' Chicken Rice will entice youngsters and busy workmen to bring their friends and family with our innovative environment, fast and warm services, delicious wide-range Chicken Rice meals to choose on and undoubtly Halal for Muslim customers. Hopefully, our passion and dedication while doing this business plan will give us not only knowledge but also prepared us to really make this business plan come true in the future.