Social media competitive analysis and text mining: a case study in the pizza industry / Elvina Let

• Main Author: Let, Elvina
• Other Authors: Jack, Suriani
• Format: Book Section
• Language: English
• Published: Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
• Subjects: H Social Sciences (General); Study and teaching. Research; Management. Industrial Management; Business; Branding (Marketing); T Technology (General)
• Online Access: https://ir.uitm.edu.my/id/eprint/65156/1/65156.pdf; https://ir.uitm.edu.my/id/eprint/65156/
• Institution: Universiti Teknologi Mara

One of the reasons I picked this article is that it is clear that 90% of Malaysians utilize the internet. They must examine customer-generated content on their own social media sites as well as textual information on their competitors' social media sites to acquire a competitive edge and analyze their competitive environment accordingly. The utilization of social media appears to provide a corporation with a more lucrative profit.