How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam

This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing rese...

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Bibliographic Details
Main Author:	Diam, Jezreel Meggiddo
Other Authors:	Jack, Suriani
Format:	Book Section
Language:	English
Published:	Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak 2022
Subjects:	H Social Sciences (General) Study and teaching. Research Business T Technology (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/65162/1/65162.pdf https://ir.uitm.edu.my/id/eprint/65162/
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Institution:	Universiti Teknologi Mara
Language:	English

id	my.uitm.ir.65162
record_format	eprints
spelling	my.uitm.ir.651622022-08-09T09:05:12Z https://ir.uitm.edu.my/id/eprint/65162/ How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam Diam, Jezreel Meggiddo H Social Sciences (General) Study and teaching. Research Business T Technology (General) This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak Jack, Suriani 2022-07 Book Section PeerReviewed text en https://ir.uitm.edu.my/id/eprint/65162/1/65162.pdf How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam. (2022) In: Article Review : Social Media in Business Records. Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak, Sarawak, pp. 7-9.
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	H Social Sciences (General) Study and teaching. Research Business T Technology (General)
spellingShingle	H Social Sciences (General) Study and teaching. Research Business T Technology (General) Diam, Jezreel Meggiddo How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
description	This study contributed to understanding the mediating mechanism of customer engagement on Social Media Advertising (SMA) by conceptualizing customer engagement on SMA as a unique idea and provided a conceptual framework for further theoretical and empirical research in the interactive marketing research field.
author2	Jack, Suriani
author_facet	Jack, Suriani Diam, Jezreel Meggiddo
format	Book Section
author	Diam, Jezreel Meggiddo
author_sort	Diam, Jezreel Meggiddo
title	How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_short	How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_full	How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_fullStr	How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_full_unstemmed	How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam
title_sort	how social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / jezreel meggiddo diam
publisher	Perpustakaan Tun Abdul Razak, Universiti Teknologi MARA Sarawak
publishDate	2022
url	https://ir.uitm.edu.my/id/eprint/65162/1/65162.pdf https://ir.uitm.edu.my/id/eprint/65162/
_version_	1740829112529846272

How social media advertising features influence consumption and sharing intentions: the mediation of customer engagement / Jezreel Meggiddo Diam

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